ABOUT US
Our Story

ABOUT US

Welcome to *Suroso*, where fashion meets ease, and comfort is always in style. We believe that what you wear should reflect how you feel—relaxed, confident, and ready to take on life’s moments, big or small. At Suroso, our ethos is simple yet powerful: delivering thoughtfully designed loungewear, daywear, and comfortwear that seamlessly blend sophistication with simplicity.

From cozy sleepwear that wraps you in serenity to versatile daywear that keeps you looking effortlessly chic, and vacation-ready pieces that celebrate your wanderlust, every outfit we create embodies our philosophy of *comfort with flair*. We understand that modern lifestyles demand flexibility, and our collections are crafted to ensure you’re as comfortable on the couch as you are out conquering the day.

Suroso is more than just a brand; it’s a celebration of everyday wins—whether it’s relaxing at home, exploring new horizons, or enjoying cherished moments with loved ones. Each piece is thoughtfully tailored to provide a perfect balance of style, quality, and functionality.

Our designs are rooted in contemporary trends yet are timeless enough to become staples in your wardrobe. Using premium, breathable fabrics and mindful craftsmanship, we ensure that you feel as good as you look. At Suroso, we don’t just create clothing; we curate experiences—enabling you to *live your best life, one outfit at a time*.

Step into the world of Suroso and discover the joy of effortless style and unparalleled comfort. Because you deserve to feel at ease, wherever life takes you.

The Creator

Founder

Sujata Sogani, founder of Suroso, is a Jaipur-based entrepreneur with an innate passion for blending style and comfort. Inspired by the vibrant heritage of her hometown and the evolving needs of modern lifestyles, Sujata set out to create a brand that redefines everyday wear with a brand that is playful and the need of the hour.

Suroso Brand Values

Comfort is Key

At Suroso, comfort isn’t just a feature—it’s the foundation of everything we create.

Effortless Style

Why choose between comfort and style when you can have both? Suroso is dedicated to blending contemporary trends with timeless designs.

Everyday Empowerment

We believe that the right outfit has the power to uplift your spirit and fuel your confidence. Suroso celebrates life’s little victories—whether it’s a quiet moment of relaxation or an exciting day of exploration.